Total Marketing Solutions: Transforming Healthcare And Life Sciences Business Through Digital Innovation
The healthcare industry, including pharma - ceuticals, medical devices, and life sciences is rapidly evolving due to digital transformation, with AI and automation driving much of the change. Technology is being applied by organi - zations to build more impactful customer interactions and maximize operational effective - ness toward better patient outcomes. However, data security, along with compliance requirements, poses a daunting challenge. Moreover, the integration of new software with older legacy systems remains a core problem.
Total Marketing Solutions (TMS), based in Pune, resolves these problems through a blend of digital solutions within the healthcare industry. TMS helps businesses operate with digital strategy imple -mentation and data analytics practices that aid in transformation while optimizing productivity and creating a competitive advantage for sustainable growth and superior decision-making.
The company believes in working closely with its clients to understand their unique challenges and accordingly build products and solutions. TMS has developed cloud-based business automation solutions and also creates and implements custom digital solutions that enable data-driven business decision-making and thus improve inter-departmental coordination.
"We serve a wide range of clients starting from the top healthcare organizations to even smaller and mid-sized companies. We have been quite successful till now, and are adding more people, new operations, and creating new products for the future”, says Ashim Ghosh, CoFounder & Director, TMS.
Optimizing Business Operations Through Intelligent Technology
TMS offers advanced CRM solutions that integrate automation and personalization to enhance client engagement, while its AI-powered data analytics solutions deliver actionable insights for predicting customer behaviour. One of its flagship products, TOTALytics, is a cloudbased CRM designed specifically for healthcare organizations of all sizes. It provides a comprehensive suite of features, including customer database management, sales call planning and reporting, business tracking, expense management, and marketing automation.
TOTALytics empowers organizations to monitor field operations and drive better business outcomes with capabilities such as location tracking and data-driven insights. Additional features like Sales Funnel Management enable teams to track performance effectively, while customizable dashboards provide a 360-degree view of sales and marketing performance. Moreover, TOTALytics can be tailored to meet specific client needs, ensuring a flexible and scalable CRM solution.
Another key product in TMS’s suite is iPromo, a powerful Sales Enablement Application designed for seamless collaboration between sales and marketing teams. Built on the Content Loop Marketing approach, iPromo ensures real-time access to the latest content across Web, Android, and iOS platforms. It enables marketing teams to efficiently manage and update content while providing sales teams with instant access to the most relevant materials, empowering them to conduct high-impact sales conversations. With features such as meeting scheduling, targeted content selection, and outcome tracking, iPromo enhances sales effectiveness.
Enhancing Learning and Development
TOTALE-learn is a flexible and intuitive learning management system designed to support internal and external team training, from onboarding and compliance to leadership development and online healthcare courses. With customizable features, easy content creation, and e-Commerce integration, it delivers a seamless and scalable learning experience for organizations.
Pioneering the Future of Sales Automation in Healthcare
TMS remains committed to innovation and expansion as it drives digital transformation in the healthcare and life sciences sectors. One of its most ground-breaking upcoming solutions is the Secondary Sales Automation Portal, a first-of-its-kind industry innovation that provides real-time sales visibility into distributor activities, improving forecasting, inventory management, and sales performance measurement.
Looking ahead, TMS is integrating its suite of solutions into a comprehensive business automation platform, delivering a unified ecosystem that enhances CRM, sales enablement, learning & development, and sales analytics within a single, seamless interface. This all-in-one approach will empower organizations with end-to-end automation, advanced AI-driven insights, and crossfunctional collaboration.
With a strong foundation in the Indian market, TMS is now poised for global expansion by combining its deep industry expertise with next generation technology, and thus, helping organizations world wide achieve operational excellence, accelerate revenue growth, and deliver superior customer experiences.
Another key product in TMS’s suite is iPromo, a powerful Sales Enablement Application designed for seamless collaboration between sales and marketing teams. Built on the Content Loop Marketing approach, iPromo ensures real-time access to the latest content across Web, Android, and iOS platforms. It enables marketing teams to efficiently manage and update content while providing sales teams with instant access to the most relevant materials, empowering them to conduct high-impact sales conversations. With features such as meeting scheduling, targeted content selection, and outcome tracking, iPromo enhances sales effectiveness.
Enhancing Learning and Development
TOTALE-learn is a flexible and intuitive learning management system designed to support internal and external team training, from onboarding and compliance to leadership development and online healthcare courses. With customizable features, easy content creation, and e-Commerce integration, it delivers a seamless and scalable learning experience for organizations.
Pioneering the Future of Sales Automation in Healthcare
TMS remains committed to innovation and expansion as it drives digital transformation in the healthcare and life sciences sectors. One of its most ground-breaking upcoming solutions is the Secondary Sales Automation Portal, a first-of-its-kind industry innovation that provides real-time sales visibility into distributor activities, improving forecasting, inventory management, and sales performance measurement.
Looking ahead, TMS is integrating its suite of solutions into a comprehensive business automation platform, delivering a unified ecosystem that enhances CRM, sales enablement, learning & development, and sales analytics within a single, seamless interface. This all-in-one approach will empower organizations with end-to-end automation, advanced AI-driven insights, and crossfunctional collaboration.
With a strong foundation in the Indian market, TMS is now poised for global expansion by combining its deep industry expertise with next generation technology, and thus, helping organizations world wide achieve operational excellence, accelerate revenue growth, and deliver superior customer experiences.